THE JO VELLA BRAND
We design for the modern woman who values modesty, style, and effortless confidence.
About Us
Jo Vella is a proudly female-owned and female-led contemporary womenswear brand based in Nigeria, thoughtfully crafted for the everyday plus-size woman. Rooted in Quality, Comfort, Functionality, and Versatility, our designs strike the perfect balance of bold elegance, clean silhouettes, and feminine ease. Our collections are created to adapt effortlessly to the rhythm of work, seasons, and destinations around the world.
Jo Vella Mission
To innovate, lead, and provide best-value fashion products and services to customers around the world.
Jo Vella Vision
To become a global leader in translating African cultural heritage into fashion and to be the destination home for Comfort, Beauty, Elegance, and Class (BECC).
Meet The Creative Directors of Jo Vella
Stella Ediale and Emmanuella Ilenekhian, a mother-daughter duo, lead the creative direction at Jo Vella Intercontinental Fashion & Style. Their partnership brings a unique blend of experience, passion, and creativity to the brand.
Stella Ediale: The Visionary
As a plus-size woman herself, Stella Ediale’s personal experiences informed the brand’s mission to cater to the needs of women like her. She was, in fact, Jo Vella’s first customer, and her desire for comfortable, stylish clothing sparked the idea for the brand. Stella’s vision for Jo Vella revolves around empowering women through fashion, creating pieces that are both beautiful and functional.
Emmanuella Ilenekhian: The Creative Spark
Emmanuella Ilenekhian brings a fresh, youthful energy to Jo Vella’s designs. Her creative spark and passion for fashion are evident in every piece, from concept to production. Emmanuella’s expertise in contemporary fashion trends and her ability to balance modern styles with traditional African prints and textiles have been instrumental in shaping Jo Vella’s unique aesthetic.
A Dynamic Duo
Together, Stella and Emmanuella form a dynamic duo that drives Jo Vella’s creative direction. Their mother-daughter partnership brings a unique perspective to the brand, blending experience and innovation. They share a passion for promoting African fashion and culture, and their designs reflect this commitment.
Design Philosophy
Under the creative leadership of Stella and Emmanuella, Jo Vella’s design philosophy is centered around four core values: Quality, Comfort, Functionality, and Versatility. Every piece is designed to empower women to feel confident, comfortable, and effortlessly stylish, whether they’re heading to work, lounging at home, or exploring new destinations. The brand’s focus on plus-size women stems from Stella’s personal experiences, ensuring that every Jo Vella woman feels seen, celebrated, and empowered.